It’s astonishing to me the amount/rate at which awards show viewership has fallen, especially since the pandemic. And you’re right about micro-celebrities; lately, I find myself talking to friends about certain podcasters/Substackers/TikTokers/YouTubers (not necessarily the obvious influencer types) then realize they won’t know who the heck I’m talking about as they’re niche, not Joe Rogan or the like.
It’s astonishing to me the amount/rate at which awards show viewership has fallen, especially since the pandemic. And you’re right about micro-celebrities; lately, I find myself talking to friends about certain podcasters/Substackers/TikTokers/YouTubers (not necessarily the obvious influencer types) then realize they won’t know who the heck I’m talking about as they’re niche, not Joe Rogan or the like.
It's definitely changed the topics of conversation with my friends, but I love to learn about their niche interests too.